Gwyneth Paltrow teases opening a store
Gwyneth Paltrow posted an Instagram photo of a possible Goop pop up store. (Gwyneth Paltrow/Instagram)
Hollywood actress Gwyneth Paltrow is to open a temporary store linked to her Goop.com lifestyle website.
The Iron Man star posted a picture on Instagram.com of a low-key shop front, which had the words "Goop, coming soon, May 5-11" inked on the window, and in a caption alongside the picture she writes, "coming soon #gooppop".
Eagle-eyed fans have identified the unique store design as that of a location in the Brentwood Country Mart in California. It is not yet known what products will be stocked in the store. Paltrow regularly updates the website with recommendations about keeping healthy, including food recipes and fitness and well-being tips, as well as endorsing and selling lifestyle products.