Tourism association presents to council
Spectacular Central Plains Pembina Valley Tourism spoke to Portage la Prairie city council on Monday about the advantages of joining the Association. (Photo curtesy of SCPPTV)
Spectacular Central Plains Pembina Valley Tourism spoke to Portage la Prairie city council on Monday about the advantages of joining the Association.
“Partnerships have allowed the previous Pembina Valley Region to really promote things on a global scale,” said Tyler King, secretary treasurer for Spectacular Central Plains Pembina Valley Tourism (SCPPVT).
King cited the Passport Adventure Tour, studio artists’ tours, a Raptor Festival and The Pembina Valley Challenge, which is an Amazing Race-style challenge to find specific locations in the region to win $1,000.
King also noted SCPPVT visits trade shows, such as the RV Show in Winnipeg and a women’s trade show in North Dakota in October, where they promote the region in order to boost local economies.
“When we promote the region, we don’t just promote one community. Our partnerships offer the ability for places such as Portage to pay a little bit extra to get their banner up and have people come,” said King.
SCPPTV received $35,000 a year from the provincial government. Membership into the SCPPTV would cost the city $6,498 a year, or 50-cents per capita.
“The $35,000 doesn’t provide us with enough money to have staff and to be able to do initiatives so we had to go to our municipalities,” said King.
Coun. Brent Froese asked how SCPPTV would link tourism with the economic development of Portage should the city join SCPPTV.
“Tourism and economic development come hand in hand. What I find is that a lot of the things you’re doing to promote the community, you’re really promoting it on many different scales,” said King, noting people looking to relocate constantly ask him about the areas he is promoting at trade shows when making a decision to move.
“If someone comes to check out your community, there’s a better chance that they’ll come live in your community or establish a business,” said King.
For now, council will examine the benefits of a partnership with SCPPTV.
“This presentation was recommended by the tourism advisory committee, so for some of council this is the first they’ve heard of it and council will be discussing it and weighing the potential benefits to Portage and area and what kind of additional tourism this will bring to our area,” said Coun. Irvine Ferris, who sits on the Tourism Advisory Committee as chair.
There are six tourism regions in Manitoba: Central Plains/Pembina Valley, Parkland, Interlake, East, North and Southwestern.