City slogan nears approval
The City Hall of Portage la Prairie. (FILE PHOTO)
The City of Portage la Prairie is one step closer to re-branding itself with a catchy new slogan.
During Monday night’s city council meeting, Tourism Advisory Committee chair Guy Moffat presented to councillors a list of five slogans, submitted by the citizens of Portage.
“The committee is pretty excited about the proposals we have put to mayor and council,” said Moffat, noting 186 slogans were submitted for consideration.
Moffat stressed that the new slogan has to be able to build economic development, attract tourists and bring families into the city.
“It’s a very tall order for four or six words, but I think we have some very good candidates there,” he said.
The five slogans are as follows: Your voyage starts here; City of possibilities; Where country meets city; Centre of it all; and Where good things are growing.
The city and the Tourism Advisory Committee (TAC) have been working on this campaign for just under two years.
“It’s been a long process,” said Moffat. “We just felt that when we were looking around inside and outside the city, there were about 13 different logos and looks that we identified, and it was very cut up. So, we just wanted to come up with a very concise, clean message so that everyone can take it out and promote Portage la Prairie.”
Although the campaign cost just under $1,000, Moffat estimates the price to be in the tens of thousands once advertising and marketing comes into play as the next step.
“Billboards are terribly expensive and if there is an opportunity of changing letterhead and lettering on vehicles that’s going to run into a lot of money,” he said.
While TAC will replace the signs coming in and out of the city on Highway 1, the city is responsible for any other marketing or signage change.
In order to offset costs, a sharehold site will be launched where retailers can go online and buy merchandise in bulk, at a discounted rate.
“We’re hoping to provide that kind of service, so that everyone in Portage can get behind it,” said Moffatt.
There is no deadline for council to decide on a slogan, but Moffatt hopes it will be soon.
“I’m just really excited that all this time and work is coming to fruition and we’re going to have a product we can be proud of,” he said.