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City to decide on new slogan 0

By Svjetlana Mlinarevic, The Graphic

The City heard from Guy Moffatt of Tourism Advisory Committee at Monday's meeting where he presented a new marketing logo. The hope is that the City will approve the new logo and then a contest can be held to come up with a slogan to accompany it. (SUBMITTED PHOTO)

The City heard from Guy Moffatt of Tourism Advisory Committee at Monday's meeting where he presented a new marketing logo. The hope is that the City will approve the new logo and then a contest can be held to come up with a slogan to accompany it. (SUBMITTED PHOTO)

The City of Portage la Prairie is one step closer to getting a slogan for their new tourism campaign.

 

The Tourism Advisory Committee (TAC) will vote Wednesday afternoon on the final five from 25 previously selected slogans among 137 entries.

““First of all, I think when you look at tourism branding for the city, whatever you select, be consistent about it. Everybody using it and in a consistent way is important,” said Coun. Irvine Ferris, who gave the example of Steinbach’s slogan “It’s worth the trip,” which has been used since 1964.

“When people here that, they think of Steinbach. So, what the committee discovered is that Portage has several different brands…. When it comes to tourists you get a relatively short amount of time to appeal it them,” he said.

Samples of slogans submitted include, “Portage, the city in the centre of it all”, “Where country meets city” and “The oasis of the Prairies”.

Ferris said submissions came from residents as young as five to the senior citizens.

“There was no limit,” he said.

Ferris wouldn’t say which of the slogans were his favourites.

“It wouldn’t be appropriate for me to say that because I get a say in the final selection,” chuckled the councilor, who represents the city on the TAC.

The city’s re-branding of themselves has taken almost two years to complete, and has been earmarked at $2,100 of which only $800 has been used so far.

Ferris hopes that the new logo and slogan will be around for the next 40 years.

“Keeping it simple and something people will recognize is really important,” he said.

The new logo and slogan will be revealed this autumn.

svjetlana.mlinarevic@sunmedia.ca

Twitter@PDGSvjetlana

 

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