News Local

The digital marketplace

Prescott James, The Daily Graphic

The new media or digital media industry is one of the fastest growing markets in Canada, except for maybe in Portage la Prairie. According to a recent ABI research report, Canada's digital media market is expected to grow to $66 billion by 2011.

Currently, there are approximately 232 digital media companies in Manitoba with demonstrated expertise in 2-D and 3-D computer animation, web development, visual effects, CD-ROM development and software development.

However, in Portage la Prairie, new media production seems to be lagging a tad behind the rest of the country with only a handful of companies involved in the production of digital media.

"For whatever reason, or maybe because it is a rural community, Portage doesn't have that large of a virtual presence. When it comes to technology in Manitoba, we are always a few years behind, but eventually it will catch on," stated Pro Image Signs's graphic designer, Cody Roy.

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