The digital marketplace
The new media or digital media industry is one of the fastest growing markets in Canada, except for maybe in Portage la Prairie. According to a recent ABI research report, Canada's digital media market is expected to grow to $66 billion by 2011.
Currently, there are approximately 232 digital media companies in Manitoba with demonstrated expertise in 2-D and 3-D computer animation, web development, visual effects, CD-ROM development and software development.
However, in Portage la Prairie, new media production seems to be lagging a tad behind the rest of the country with only a handful of companies involved in the production of digital media.
"For whatever reason, or maybe because it is a rural community, Portage doesn't have that large of a virtual presence. When it comes to technology in Manitoba, we are always a few years behind, but eventually it will catch on," stated Pro Image Signs's graphic designer, Cody Roy.
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